Promotional video to promote international science communication competition

Beta client CBMM (Companhia Brasileira de Metalurgia e Mineração), a Brazilian mining company, is the primary sponsor of the Young Persons’ World Lecture Competition, a competition aimed at enhancing the communication skills of young people studying or working in materials science.

In 2011, over 300 young people took part in this international competition, organised by the London based Institute of Materials, Minerals and Mining (IOM3). With nine national finalists taking part, the world final was held for the first time in São Paulo, Brazil.

Beta provided strategic and logistical support to CBMM and IOM3 in organising the world final, comprising of a five day programme of events, which included a dinner, hosted by the British Consul General in São Paulo.

In order to publicise the competition and encourage more entries the following year, Beta also produced a video about the competition on behalf of CBMM. This involved the provision of a film crew, direction and development of the video script.

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